Overview

"In SuperGum, the latest children's book from Canadian author and illustrator Graeme Bennett, a bubblegum enthusiast visits America's #1 chewing gum factory and tests an unreleased product that proves to be irresistible. Based on the author's own experiences of visiting the famous Kellog's cereal factory in Battle Creek, Michigan, this story vividly depicts the history and memorabilia of the Flavor Flair gum company and its famous mascot, Freddy Flavor. You'll learn about the company's earliest success with the ""Gummo"" brand and its ventures into TV and radio with the 1950s-era space adventures of Freddy and his robot sidekick Clanky. And you'll go behind the scenes with the young editor of Gum Connoisseur magazine to experience the dangerously irresistible taste of SuperGum. With illustrations by the author. Key themes Key themes include chewing gum, influencers, fanzines, journalism, photography, product development, production and marketing, advertising and theme park attractions. Suitable for ages 5 to 15. For more information, please visit www.graemebennett.com"

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9781738199372

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