Overview

Full Product Details

Author:   Grace Avellana Villamora
Publisher:   CyberAge Books
Imprint:   CyberAge Books
Dimensions:   Width: 18.00cm , Height: 1.20cm , Length: 22.00cm
Weight:   0.367kg
ISBN:  

9780910965637

ISBN 10:   0910965633
Pages:   236
Publication Date:   03 March 2003
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Research professionals in the advertising and marketing game are a rare breed. Working in one of the business world s true pressure cookers, these super searchers find and analyze the information that fuels today s most successful new product launches and advertising campaigns. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora Director of Knowledge Management at Euro RSCG Tatham Partners gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business.

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