Overview

Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant chinese military theorist sun tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. For twenty-five centuries, men have used sun tzu's classic the art of war as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient chinese strategist how to apply the feminine principle to the business world--and win every time. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers.

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9781774857137

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