Full Product Details
Author: Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)
Publisher: Oxford University Press Inc
Imprint: Oxford University Press Inc
Edition: Revised edition
Dimensions:
Width: 14.00cm
, Height: 2.50cm
, Length: 20.60cm
Weight: 0.363kg
ISBN: 9780199782918
ISBN 10: 0199782911
Pages: 344
Publication Date: 26 January 2012
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
""A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address.""--David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM ""Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition.""--Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition ""McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu.""--Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business
<br> A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address. --David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM<p><br> Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition. --Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition<p><br> McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern busine
A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address. --David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM Among shelves stuffed with superficial misinterpretations of The Art of War, Mark McNeilly offers what no one else can: an accessible and practical guide for applying Sun Tzu's true philosophy to business. There are but a handful of experts who have studied Sun Tzu as thoroughly as McNeilly. Fewer still can bring decades of real-world management experience to the challenge of interpreting these ancient principles for use in modern business competition. --Kaihan Krippendorff, CEO of Outthinker and author of Outthink the Competition McNeilly's updated work delivers even more fresh and relevant insight into Sun Tzu's ancient battlefield wisdom. This book clearly and powerfully applies Sun Tzu to the modern business battlefield in a way that resonates with today's business practitioners. Rich with real-world corporate examples, Sun Tzu and the Art of Business is truly a multi-dimensional look at how to apply Sun Tzu. --Becky Sheetz-Runkle, author of Sun Tzu for Women: The Art of War for Winning in Business
Author Information
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CNBC, and the History Channel.
