Overview

Pre-Suasion by Robert Cialdini Book Summary The buying and selling of goods and services has grown at an alarming rate in recent years. With this growth comes an increase in the number of salespeople and people aspiring to become salespeople. This explosion of trade markets means that for anyone to make it, they will need to have the best skills in this field. The aim of any salesperson is to persuade a customer to buy a product from them. In this book, Robert Cialdini, a leading pioneer in research of the application of psychology and influence, talks about persuasion. Persuasion is a form of influence; with it, one can influence other people's beliefs, attitudes, intensions, and even behavior. The mastery of persuasion increases the probability of a salesperson getting an assent from a client, and brings an end to consumers falling for sales tricks designed to get them to buy stuff they don't need in the first place. Persuasion will make life better for most people by making them better suited to take advantage of life's opportunities, like convincing an interviewing panel that you are the right person for a certain job. Here Is A Preview Of What You'll Learn...

• PRE-SUASION: THE FRONTLOADING OF ATTENTION
• PRE-SUASION: An Introduction
• Privileged Moments
• The Importance of Attention ... Is Importance
• What's Focal Is Causal
• Commanders of Attention 1: The Attractors
• Commanders of Attention 2: The Magnetizers
• PROCESSES: THE ROLE OF ASSOCIATION
• The Primacy of Associations: I Link, Therefore I Think
• Persuasive Geographies: All the Right Places, All the Right Traces
• The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
• BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION
• Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
• Unity 1: Being Together
• Unity 2: Acting Together
• Ethical Use: A Pre-Pre-Suasive Consideration
• Post-Suasion: Aftereffects
• The Book at A Glance
• Conclusion
• Final Thoughts
• Now What?

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9781539935834

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