Overview

Summary, Analysis & Review of Clayton M. Christensen's, Karen Dillon's, Taddy Hall's, & David S. Duncan's Competing Against Luck by Instaread Preview

Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market.

Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler's chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they're turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the Jobs Theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone.

The Jobs Theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need. These needs are considered jobs, and each...

PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book.

Inside this Summary, Analysis & Review of Clayton M. Christensen's, Karen Dillon's, Taddy Hall's, & David S. Duncan's Competing Against Luck by Instaread

- Overview of the Book

- Important People

- Key Takeaways

- Analysis of Key Takeaways

About the Author

With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Full Product Details

Author:   Instaread
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 12.70cm , Height: 0.20cm , Length: 20.30cm
Weight:   0.042kg
ISBN:  

9781539735861

ISBN 10:   1539735869
Publication Date:   24 October 2016
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Author Information

About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

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