Overview

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change. They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggests future research directions.

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9783837669107

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Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation. Laura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.

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