Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business
Author:   Günter Umbach
Publisher:   Taylor & Francis Inc
ISBN:  

9780815397267


Pages:   220
Publication Date:   13 April 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business


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Author:   Günter Umbach
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780815397267


ISBN 10:   0815397267
Pages:   220
Publication Date:   13 April 2018
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: Introduction; Personal goals and objectives; Analyzing the market and devising a strategy; Developing your content; Winning Attention; Making Best Use of Language; Design: Choosing Style and Layout; Designing diagrams and charts; Devising direct mail that gets good responses; Using images and illustrations; Creating emotional impact; Improving your branding skills; Adapting to a professional role; Becoming more resourceful; Marketing internally; Communicating externally; Maximizing your impact; Mobilizing external support; Developing the project strategy; Implementing the project; Becoming a project leader; Action; Suggested further reading.

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Günter Umbach

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