Overview

The book highlights the importance of being authentic, trustworthy, and being yourself when building lasting relationships with your customers. If you own your own business, thinking of starting a business, or have chosen a career in sales, you'll enjoy reading this book and find it to be a source of encouragement. Here's some of what you'll discover in this book: -Lessons learned from selling Krispy Kreme donuts and vacuum cleaners door-to-door. -Why selling techniques and gimmicks aren't working for you. -The opposite of manipulation and force and how it can help you become the hero instead of the enemy in the business world. -How you can transform into the type of salesperson that won't drive away potential customers. -Why working on your weaknesses is bad advice and what to do instead. -How to truly embrace the magic elixir that you possess so your ideal clients will be magnetically drawn to you. -The four changes you can make right now by understanding the Hell Week training the Navy Seals undergo. -The biggest threat to your business and how to avoid it every day.

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