Overview

To even the best business owners, marketing often feels like a big bet--the kind where you don't know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses who waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth. But what if you could turn marketing into an investment, rather than an expense or gamble? In Success Rate Marketing: How Small Businesses Can Leverage KPIs and Stop Losing Money, you'll learn how to build marketing best practices into the core of your company. Author Brandon Doyle takes you through marketing methods that actually offer a return on your investments and--most importantly--shows you how to measure their success, so you can be sure you're maximizing your results.

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9781641841641

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"""Too many business owners spend their day as low-level employees. Doyle's Success Rate Model provides the jumpstart owners need to start working on their business instead of in it."" --Eric Stegemann, CEO, TRIBUS ""Brandon knows how to make your marketing results measurable. His Success Rate Model makes any business more efficient and results oriented. He's a rock star, and his newest book will make you and your business rock results!"" --Cathy Paper, president, RockPaperStar "" Success Rate Marketing is simple and actionable. And while simple doesn't mean easy, Brandon breaks down the steps of building a scalable, honest business that won't take over your life. This book provides tools for sales professionals to create and maintain FOCUS. And that's something we all need help with in this connected, always-on world."" --Sunny Lake Hahn, 7DS Associates ""In the same way that everyone's definition of success is a little bit different, Doyle points out that everyone has a different path there. Thankfully, his Success Rate Model for marketing lights the way!"" --Matt Fagioli, founder, Xplode Conference ""Business owners are always worried about KPIs until they get to marketing their work, and then they forget it all. Success Rate Marketing teaches you how to not only treat marketing as an investment, but work it into your other business metrics in a simple, scalable way."" --Katie Lance, bestselling author of # GetSocialSmart ""In business, ROI is the king, but it's not the only metric that matters in the success of my business. I found Success Rate Marketing to be incredibly helpful in determining my KPIs and planning the next stage of my growth. Read this book; you won't regret it!"" --Mike Schneider, cofounder and CEO, First.io ""The must-have marketing book for every business owner!"" --Eric Sachs, cofounder, Breakthroughbroker.com"

Too many business owners spend their day as low-level employees. Doyle's Success Rate Model provides the jumpstart owners need to start working on their business instead of in it. --Eric Stegemann, CEO, TRIBUS Brandon knows how to make your marketing results measurable. His Success Rate Model makes any business more efficient and results oriented. He's a rock star, and his newest book will make you and your business rock results! --Cathy Paper, president, RockPaperStar Success Rate Marketing is simple and actionable. And while simple doesn't mean easy, Brandon breaks down the steps of building a scalable, honest business that won't take over your life. This book provides tools for sales professionals to create and maintain FOCUS. And that's something we all need help with in this connected, always-on world. --Sunny Lake Hahn, 7DS Associates In the same way that everyone's definition of success is a little bit different, Doyle points out that everyone has a different path there. Thankfully, his Success Rate Model for marketing lights the way! --Matt Fagioli, founder, Xplode Conference Business owners are always worried about KPIs until they get to marketing their work, and then they forget it all. Success Rate Marketing teaches you how to not only treat marketing as an investment, but work it into your other business metrics in a simple, scalable way. --Katie Lance, bestselling author of # GetSocialSmart In business, ROI is the king, but it's not the only metric that matters in the success of my business. I found Success Rate Marketing to be incredibly helpful in determining my KPIs and planning the next stage of my growth. Read this book; you won't regret it! --Mike Schneider, cofounder and CEO, First.io The must-have marketing book for every business owner! --Eric Sachs, cofounder, Breakthroughbroker.com

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