Overview

The Yahoo Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo Stores have a 71% reach among online consumers, the highest on the Web. During the month of May 2005, there were 21,317 searches for the phrase Yahoo Store according to Yahoo Search Marketing. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business. Succeeding At Your Yahoo! Business provides the advanced skill set and knowledge for the part time business owner who is looking to make a living from a Yahoo Store. First the book teaches the reader how to customize a Yahoo Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo Stores and deconstructs them, showing the reader how they are formed and how they sell the products or services they offer.; There is an entire section on how to position a Yahoo Store, acquire customers, and retain those customers. Finally, the book shows the reader how to set up the necessary accounting and operations systems to successfully run their business, and how to acquire and hire the necessary staff to run a true online business.

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9786610848812

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