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OverviewUnderstanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what’s in their job description? How do you build an outstanding team? (Spoiler: it’s not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership. As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior – and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others’ emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership. This book is for everyone interested in the psychological, biological, and medical dimensions of leadership. Full Product DetailsAuthor: Thomas FranklPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.630kg ISBN: 9781032582450ISBN 10: 1032582456 Pages: 244 Publication Date: 22 November 2023 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationThomas Frankl had senior management positions in Fortune 500 companies and the United Nations. He holds a Ph.D. in Economics from the University of Munich and has been teaching at Swiss business schools and universities for over ten years. He co-founded three companies and is the Chairman of Ruti Group which owns and operates a 800-pupil school in Nyamata, Rwanda. Tab Content 6Author Website:Countries AvailableAll regions |
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