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OverviewA thorough and updated knowledge of existing and new drugs is essential for the physician. Various promotional tools are used in the pharmaceutical industry to inform, educate and influence the prescribing behavior of physicians. The promotion aimed at physicians thus performs a two-pronged role. On the one hand it informs and educates physicians because they are primarily interested in patient care and would like o keep abreast of scientific advances in the field. Full Product DetailsAuthor: Srivastava VinitaPublisher: Self Publisher Imprint: Self Publisher Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.90cm Weight: 0.367kg ISBN: 9798889953098Pages: 272 Publication Date: 14 May 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |