Overview

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

Full Product Details

9783031761041

Table of Contents

Reviews

Author Information

Florian Rupp is a Professor of Mathematics at Kutaisi International University in Georgia. His research interests include dynamical systems, their stability, bifurcations, and their applications in biology and the social sciences. In addition to his academic career, he has held various positions in industry, including roles as a management consultant and Chief Digital Officer. Rupert A. Brandmeier has studied Business & Economics, English, and Archaeology at the Universities of Augsburg (Germany), Moscow (Russia), and Munich (Germany). He has more than 30 years of experience in international businesses, the public sector, and academia. Covering a large area of subjects, his prime interests in management are marketing & operations management, digitalization, corporate strategy, and globalization with a focus on sustainability and corporate social responsibility (CSR). His current research projects deal with the Future of Work (employee attraction and retention in a remote working environment, intercultural leadership), Arts & Culture Management (digitalization in performing arts, museums & exhibitions), and Tourism & Cultural Heritage Protection.

Tab Content 6

Countries Available