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Has street style enriched and democratized fashion or has the latter eaten the former for breakfast? Brent Luvaas' own take on street style gives a unique and much-needed perspective from which we can begin to see what is and what will happen to the presentation of the self in public. Ted Polhemus, photographer and author of Streetstyle: From Sidewalk to Catwalk Brent Luvaas is the first academic to show that street style photography is serious business. Style and sartorial expression are important parts of our visual culture, playing a huge role in building our identities, and communicating to others. Street Style is an intriguing study of how street style blogs have become an inseparable part of the fashion industry. Liisa Jokinen, writer, photographer and founder of street style blog Hel Looks This refreshing and engaging book takes us on a journey from the novice street style photographer through to the established street style fashion blogger. It goes far beyond the superficial as Luvaas' auto-ethnographic account exposes the world of the fashion blogger with an anthropologist's insightful eye and art of story-telling. Sophie Woodward, University of Manchester, UK In this book, Luvaas treats us to an array of beautiful street style photographs. But he does so within a theoretically and methodologically sophisticated analysis of street style in its historical and transnational contexts. He also offers us access to his own subjectivity and sense of style radar as a street style photographer and blogger. His self-reflexive awareness of the still-primarily masculinized space of the urban flaneur contributes to the power of this book to unlock binary oppositions between insider versus outsider, amateur versus professional, and street style versus street fashion. Susan Kaiser, University of California, Davis, USA

Has street style enriched and democratized fashion or has the latter eaten the former for breakfast? Brent Luvaas' own take on street style gives a unique and much-needed perspective from which we can begin to see what is and what will happen to the presentation of the self in public. Ted Polhemus, photographer and author of Streetstyle: From Sidewalk to Catwalk Brent Luvaas is the first academic to show that street style photography is serious business. Style and sartorial expression are important parts of our visual culture, playing a huge role in building our identities, and communicating to others. Street Style is an intriguing study of how street style blogs have become an inseparable part of the fashion industry. Liisa Jokinen, writer, photographer and founder of street style blog Hel Looks This refreshing and engaging book takes us on a journey from the novice street style photographer through to the established street style fashion blogger. It goes far beyond the superficial as Luvaas' auto-ethnographic account exposes the world of the fashion blogger with an anthropologist's insightful eye and art of story-telling. Sophie Woodward, University of Manchester, UK In this book, Luvaas treats us to an array of beautiful street style photographs. But he does so within a theoretically and methodologically sophisticated analysis of street style in its historical and transnational contexts. He also offers us access to his own subjectivity and sense of style radar as a street style photographer and blogger. His self-reflexive awareness of the still-primarily masculinized space of the urban flaneur contributes to the power of this book to unlock binary oppositions between insider versus outsider, amateur versus professional, and street style versus street fashion. Susan Kaiser, University of California, Davis, USA What I learned from [Street Style] has expanded the way I see fashion. Dress: The Journal of the Costume Society of America

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Brent Luvaas is Associate Professor of Anthropology at Drexel University, USA

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