Street-Smart Persuasion: A Speaker's Guide To Socratic Design
Author:   Vicki Goodfellow Duke
Publisher:   Kendall/Hunt Publishing Co ,U.S.
ISBN:  

9781792460395


Pages:   277
Publication Date:   30 March 2021
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Street-Smart Persuasion: A Speaker's Guide To Socratic Design


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Overview

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

Full Product Details

Author:   Vicki Goodfellow Duke
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
Weight:   0.350kg
ISBN:  

9781792460395


ISBN 10:   1792460392
Pages:   277
Publication Date:   30 March 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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