Street Smart Franchising: A Must Read Before You Buy a Franchise!
Author:   Joe Mathews ,  Don DeBolt ,  Deb Percival
Publisher:   Entrepreneur Press
Edition:   2nd edition
ISBN:  

9781599184111


Pages:   256
Publication Date:   19 May 2011
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Street Smart Franchising: A Must Read Before You Buy a Franchise!


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Overview

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the ""how to"" to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

Full Product Details

Author:   Joe Mathews ,  Don DeBolt ,  Deb Percival
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
Edition:   2nd edition
Dimensions:   Width: 15.80cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.374kg
ISBN:  

9781599184111


ISBN 10:   1599184117
Pages:   256
Publication Date:   19 May 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Part One: What You Need to Know Before Chapter 1. What’s a Franchise? 3 Chapter 2. Why Should I Invest in a Franchise? 22 Chapter 3. Understanding Your Behavior Style 34 Chapter 4. What Does Winning Look Like? 59 Chapter 5. What Does It Take to Win Chapter 6. The Learning Curve of a Franchisee 98 Chapter 7. The Evolution of the Franchisee Chapter 8. The Four Franchise Cultures Part Two. Investigating Franchises 155 Chapter 9. Locating Franchise Opportunities 157 Chapter 10. Following a Six-Step Franchise Conclusion 223 Index 227

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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