Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry

Author:   Timothy Muris ,  David T. Scheffman ,  Pablo T. Spiller
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9780899307886


Pages:   272
Publication Date:   30 May 1993
Recommended Age:   From 7 to 17 years
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry


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Author:   Timothy Muris ,  David T. Scheffman ,  Pablo T. Spiller
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Weight:   0.635kg
ISBN:  

9780899307886


ISBN 10:   0899307884
Pages:   272
Publication Date:   30 May 1993
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction A Strategic Analysis of the CSD Industry The Origins and Development of Soft Drink Distribution The Modern Soft Drink Industry Strategy and Structure in Soft Drink Distribution The Organization of Distribution of Other Major Grocery Manufacturers Antitrust Theories of Bottler Acquisitions Antitrust Challenges in the CSD Industry Increased Operating Efficiencies Arising From Captive Distribution: The St. Louis and Denver Pepsi-Cola Franchises The Output Effects of Captive Distribution: A Case Study of Sales in MEI Markets The Price Effects of Bottler Acquisitions The Competitive Effects of Bottler Acquisitions: The Stock Market Evidence Conclusion

Reviews

?By examining the larger market strategies associated with structural changes in this industry, Muris, Scheffman, and Spiller shed light on antitrust issues. All highly respected senior business faculty members at major universities, they ultimately argue that the move to captive distribution networks has been procompetitive rather than monopolistic. The system has grown in efficiency and this, in turn, has benefited consumers through lower prices.?-Legal Information Alert


Author Information

TIMOTHY J. MURIS is Foundation Professor of Law at George Mason University. He has served in numerous government positions including Executive Associate Director of the Office of Management & Budget, Executive Office of the President, Director of the Bureau of Competition and the Director of the Bureau of Consumer Protection, U.S. Federal Trade Commission. DAVID T. SCHEFFMAN is the Justin Potter Professor of American Competitive Enterprise at the Owen Graduate School of Management at Vanderbilt University, where he teaches Strategic Management and Marketing to MBA students. Prior to joining the faculty at Vanderbilt, he held several positions at the Federal Trade Commission including Director of the Bureau of Economics from 1985-88. PABLO T. SPILLER is the William B. McKinley Professor of Economics and Public Utilities and Professor of Government and Public Affairs at the University of Illinois. Professor Spiller has served as a consultant to the World Bank, the United Nations, U.S. Federal Trade Commision, and U.S. Department of Transportation on regulatory and antitrust matters, and is co-editor for the Journal of Economics and Management Strategy.

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