Strategy in Airline Loyalty: Frequent Flyer Programs
Author:   Evert R. De Boer
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2018
ISBN:  

9783319625997


Pages:   268
Publication Date:   23 October 2017
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Strategy in Airline Loyalty: Frequent Flyer Programs


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Author:   Evert R. De Boer
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2018
Weight:   4.905kg
ISBN:  

9783319625997


ISBN 10:   3319625993
Pages:   268
Publication Date:   23 October 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject.

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