Overview

Now in its 8th edition, the philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

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9781473791268

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Bob de Wit is Emeritus Professor of Strategic Leadership at Nyenrode Business University, The Netherlands and Chairman of Cooperative Society 4.0, and founding director of Strategy Works and Strategy Academy in Rotterdam. Bob’s research focuses on the future of businesses, industries and countries as the result of digital technologies, on which topic he delivers presentations and keynote speeches around the globe. His mission is to combine academic rigour and practical relevance. Bob hold a degree in Psychology from Utrecht University, an MBA from the Interdisciplinary Institute Bedrijfskunde in Delft, and a PhD in Management Science from Erasmus University, Rotterdam. After graduation he became a professor in Strategic Management at the Rotterdam School of Management, Erasmus University, teaching Strategy in MSc programmes and the international MBA programme. In 1996 he started working at the Maastricht School of Management, a market leader in management education in non-Western countries. Since then, Bob has taught in over 40 countries on all continents. Bob has served as the Chairman of Interest Group ‘The Practice of Strategy’ of the Strategic Management Society, and the Dutch Society for Strategic Decision Making (VSB), and has been a member of the Academic Council of the Ecole Nationale des Ponts et Chaussees in Paris. He is the author of 20 books and many articles, chapters and cases in the field of strategic management. As well as Strategy: An International Perspective (now in its 8th edition), he has written Society 4.0: Resolving eight key issues to build a citizens’ society (2021). Bob de Wit is Emeritus Professor of Strategic Leadership at Nyenrode Business University, The Netherlands and Chairman of Cooperative Society 4.0, and founding director of Strategy Works and Strategy Academy in Rotterdam. Bob’s research focuses on the future of businesses, industries and countries as the result of digital technologies, on which topic he delivers presentations and keynote speeches around the globe. His mission is to combine academic rigour and practical relevance. Bob hold a degree in Psychology from Utrecht University, an MBA from the Interdisciplinary Institute Bedrijfskunde in Delft, and a PhD in Management Science from Erasmus University, Rotterdam. After graduation he became a professor in Strategic Management at the Rotterdam School of Management, Erasmus University, teaching Strategy in MSc programmes and the international MBA programme. In 1996 he started working at the Maastricht School of Management, a market leader in management education in non-Western countries. Since then, Bob has taught in over 40 countries on all continents. Bob has served as the Chairman of Interest Group ‘The Practice of Strategy’ of the Strategic Management Society, and the Dutch Society for Strategic Decision Making (VSB), and has been a member of the Academic Council of the Ecole Nationale des Ponts et Chaussees in Paris. He is the author of 20 books and many articles, chapters and cases in the field of strategic management. As well as Strategy: An International Perspective (now in its 8th edition), he has written Society 4.0: Resolving eight key issues to build a citizens’ society (2021).

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