Overview

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

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9781466659971

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Manuel Alonso holds a PhD in Marketing and Consumer Behavior from the University of Jaen, Spain. He holds a degree in Business and a degree in market research and techniques from the University of Granada, Spain. His areas of interest are sports marketing and social marketing. He currently works at the Universidad Catolica de la Santisima Concepcion in Chile. There develops academic and research work. Neuromarketing currently develops projects applied to consumer behavior in health. Manuel is the director of sports marketing magazine has estimated its launch in 2014. Has published articles in international journal on the subject of satisfaction and intention to attend sporting events.

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