Overview

This book aims to provide readers with a comprehensive understanding of the ever-evolving world of e-business. Through expert analysis and practical insights, this book delves into the importance of strategic positioning, helping businesses stand out in the crowded online marketplace. Additionally, it explores the power of social networking in driving customer engagement, brand awareness, and ultimately, business growth. By combining theoretical frameworks with real-life case studies, this book equips readers with the knowledge and tools necessary to navigate the complexities of e-business and leverage effective strategies to succeed in the digital realm.

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9781774698129

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Jonah C. Pardillo received her degree for Masters in Business Administration from University of the East, Philippines. Her bachelor was also earned from University of the East. Currently, she is affiliated at University of Mansford, California, USA. She has professorial experience and teaches several business courses in undergrad from Far Eastern University, Technological Institute of the Philippines, Manila Business College, Global Reciprocal College. Further, she was also a Content developer for undergrad and graduate business subjects. Aside from academic experience, she also manages her own business.

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