Overview

The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace, computer and electronics industries, as well as technology-oriented government institutions.

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9780471559047

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WILLIAM B. ROUSE, PhD, is Chief Executive Officer of Search Technology, an innovative software company. He has been a professor of systems engineering at both the Georgia Institute of Technology and the University of Illinois. Dr. Rouse is a member of the National Academy of Engineering, a fellow of the Institute of Electrical and Electronics Engineers, and recipient of the Norbert Wiener Award from the Systems, Man, and Cybernetics Society. He is the author of the widely read and well regarded Strategies for Innovation: Creating Successful Products, Systems, and Organizations and Design for Success: A Human-Centered Approach to Designing Successful Products and Systems. Dr. Rouse received his doctorate in systems engineering from MIT.

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