Strategies for High-Tech Firms
Author:   P M Rao ,  Joseph A Klein
Publisher:   Routledge
ISBN:  

9781322878751


Pages:   249
Publication Date:   01 January 2015
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Strategies for High-Tech Firms


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Overview

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Full Product Details

Author:   P M Rao ,  Joseph A Klein
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781322878751


ISBN 10:   1322878757
Pages:   249
Publication Date:   01 January 2015
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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