Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
Author:   P.M. Rao (Long Island University - Post Campus, USA) ,  Joseph A. Klein
Publisher:   Taylor & Francis Ltd
ISBN:  

9780765617989


Pages:   248
Publication Date:   08 February 2013
Format:   Paperback
Availability:   In Print   Availability explained
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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues


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Overview

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Full Product Details

Author:   P.M. Rao (Long Island University - Post Campus, USA) ,  Joseph A. Klein
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.40cm , Height: 2.00cm , Length: 24.60cm
Weight:   0.226kg
ISBN:  

9780765617989


ISBN 10:   0765617986
Pages:   248
Publication Date:   08 February 2013
Audience:   Professional and scholarly ,  Professional & Vocational ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA. Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

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