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OverviewThis is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. Full Product DetailsAuthor: P.M. Rao , Joseph A. KleinPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 17.40cm , Height: 2.00cm , Length: 24.60cm Weight: 0.226kg ISBN: 9780765617989ISBN 10: 0765617986 Pages: 248 Publication Date: 08 February 2013 Audience: Professional and scholarly , Professional & Vocational , Undergraduate Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationP. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA. Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law. Tab Content 6Author Website:Countries AvailableAll regions |
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