Overview
This work offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
Full Product Details
Author: Henry C Lucas, Jr. (University of Maryland)
Publisher: MIT Press Ltd
Imprint: MIT Press
Edition: New edition
Dimensions:
Width: 15.20cm
, Height: 1.30cm
, Length: 22.90cm
Weight: 0.386kg
ISBN: 9780262621731
ISBN 10: 0262621738
Pages: 279
Publication Date: 28 February 2003
Recommended Age: From 18 years
Audience:
General/trade
,
College/higher education
,
Professional and scholarly
,
General
,
Undergraduate
Format: Paperback
Publisher's Status: Out of Stock Indefinitely
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
"""A serious study of corporate strategies and alternative models of efficiency enabled by technology."" - David Siegfried, Booklist"
A serious study of corporate strategies and alternative models of efficiency enabled by technology. David Siegfried Booklist
A serious study of corporate strategies and alternative models of efficiency enabled by technology. David Siegfried Booklist The book is crisply written, logically organized and presented, and of a length that exhausts the general themes of the subject without deterring a manager from reading it. --Russ Rosenzweig, Round Table Group, Inc. The book is excellent in level, style, organization, and length. --Kenneth L. Kraemer, Director, Center for Research on IT and Organizations, University of California, Irvine Lucas has provided another invaluable primer for those interested in weaving the phenomena of the Internet and electronic commerce into effective business strategies that will yield competitive advantages. --Rodney N. Lanthorne, President, Kyocera International, Inc. The world is changing fast and no sector is moving faster than the Internet and the e-commerce related to it. Strategies for Electronic Commerce and the Internet offers a clear and concise action plan for how to effectively manage the transition. --John S. Gilbertson, CEO/President, AVX Corporation
A serious study of corporate strategies and alternative models of efficiency enabled by technology. - David Siegfried, Booklist
Author Information
Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.
