Overview

Many experts believe that by the beginning of the next century, the majority of business transactions and communications will be conducted through the use of web-enabled technologies, particularly electronic commerce. As a result, many organizations around the world are looking into the emerging applications of electronic commerce technologies and ways to utilize them in support of their business strategies and postures. With this field growing so rapidly, the object of all businesses is to examine the critical elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. Strategies for eCommerce Success presents a study of key components and concepts of eCommerce, evaluating the critical success factors for global eCommerce, the economics of eCommerce and the practical issues involved with eCommerce in various applications.

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9781322050577

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