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Dr. Ahmad Shaheen is an Assistant Professor of Marketing at the Arab Academy for Science and Technology and Maritime Transport, Alexandria, Egypt. He holds a Ph.D. in Marketing from an AACSB-accredited institution, with a research focus on digital marketing, consumer behavior, AI-driven marketing strategies, and marketing analytics. Dr. Shaheen has extensive experience in teaching, research, and industry consulting, specializing in the integration of artificial intelligence, data science, and marketing automation into business practices. His research explores emerging trends in influencer marketing, customer engagement, and market dynamics. He has published in peer-reviewed journals and actively collaborates on interdisciplinary projects related to data-driven decision-making and strategic marketing management. Dr Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellent.

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