Strategic sports sponsorship in practice
Author:   Patrick Vital
Publisher:   Our Knowledge Publishing
ISBN:  

9786200744418


Pages:   64
Publication Date:   26 July 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Strategic sports sponsorship in practice


Overview

Within the field of sports marketing, this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature, a decision-making process is developed and then illustrated using the case study of Wiesenhof/Werder Bremen. Finally, mistakes are identified and recommendations for improvement are developed.

Full Product Details

Author:   Patrick Vital
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.40cm , Length: 22.90cm
Weight:   0.100kg
ISBN:  

9786200744418


ISBN 10:   6200744416
Pages:   64
Publication Date:   26 July 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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