Overview

Strategic repositioning during times of corporate crisis is critical for companies looking to navigate changing markets and secure long-term success. Many businesses and economies are marked by increasing environmental concerns and technological advancements, turning to green management and technology adoption as drivers of resilience and transformation. By integrating sustainable practices and embracing cutting-edge technologies, organizations can mitigate the negative impacts of crises while positioning themselves as leaders in the green economy. This approach allows companies to reduce costs, enhance efficiency, and build a strong, eco-conscious brand that resonates with consumers and investors, ensuring a competitive edge in the evolving marketplace. Strategic Repositioning in Times of Corporate Crisis: Green Management and Technology Adoption explores how organizations can strategically reposition themselves during corporate crises by embracing sustainable practices and adopting technology. It analyzes the integration of green management principles, technology adoption strategies, and crisis management techniques, offering insights into sustainable solutions such as renewable energy, circular economy practices, and stakeholder engagement. This book covers topics such as cloud computing, e-commerce, and supply chains, and is a useful resource for business owners, managers, economists, engineers, scientists, academicians, and researchers.

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Option Takunda Chiwaridzo is currently a 4th year PhD student at the University of Science and Technology in Beijing, China. He holds a Masters degree in Business Management and Corporate Governance from Midlands State University in Zimbabwe. For the past 8 years, Mr. Chiwaridzo has worked at the Ministry on SMEs in Zimbabwe. He has also been a part-time lecturer for 4 years at the Izeikel Guti University in Zimbabwe. Originally from Zimbabwe, Mr. Chiwaridzo moved to China to pursue his doctoral studies and research in Business Administration. His work focuses on tourism marketing, nation branding, energy sustainability and efficiency. In his free time, Mr. Chiwaridzo enjoys reading, writing, playing and watching soccer. With his advanced education, teaching experience, and background working in the public sector, Mr. Chiwaridzo is well-positioned to make valuable contributions in his field. Mufaro Dzingirai (Ph.D) is a full-time lecturer in the Department of Business Management at Midlands State University. He is also currently a Senior Fellow at the Nexus Think Tank (Zarawi Trust). Notably, he is a Monitoring and Evaluation Specialist (Internship) at Midlands AIDS Services Organization. Interestingly, he received the Best Paper Presentation Award from the University of Johannesburg (UJ) in 2022. In 2013, he received the MSU Book Prize as the best-graduating student. His research interests include Higher Education, Strategy, Management, Finance, Entrepreneurship, and Development. He publishes in high-impact journals accredited by Scopus and also reviewed many scientific papers in databases like Emerald Insight. More interestingly, he has been hired as a research consultant by both private and public organizations. Lastly, he supervises postgraduate students and has linkages with various universities (national and international) as an external examiner or moderator.

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