Overview

An adaptation of Public Speaking: Strategies for Success  4/e, this handbook format offers the reader a valuable, accessible reference tool to guide them as they learn how to develop and apply strategies to speaking situations they will encounter throughout their lives.   David Zarefsky, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges the reader to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

Full Product Details

Author:   David Zarefsky
Publisher:   Pearson Education (US)
Imprint:   Pearson
Dimensions:   Width: 19.10cm , Height: 1.90cm , Length: 23.20cm
Weight:   0.780kg
ISBN:  

9780205472086

ISBN 10:   0205472087
Pages:   464
Publication Date:   18 January 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Chapter 1 Welcome to Public Speaking 1.1 Why Study Public Speaking? Develop Specific Communication Skills Focus on Critical Thinking and Strategic Planning 1.2 Public Speaking and Communication 1.3 The Rhetorical Situation What is the Rhetorical Situation? Determinants of the Rhetorical Situation 1.4 Goals and Strategies for Your First Speech A Clear Message Establishing Positive Ethos 1.5 Strategies for Organizing Your Speech The Introduction The Body The Conclusion 1.6 The One-Point Speech The Speech of Introduction 1.7 Practicing the Speech Outlining Your Speech Practicing Your Delivery 1.8 Strategies for Overcoming Speech Anxiety 1.9 The Quest for Quality Purpose and Quality Feedback and Quality 1.10 Ethics: Respect for Audience, Topic, and Occasion Respect for Your Listeners Respect for Your Topic Responsibility for Your Statements Concern for the Consequences of Your Speech Chapter 2 Listening Critically 2.1 Why Listening Is Important Checking for Accuracy Giving (and Getting) Feedback Evaluating Messages 2.2 Why Listening Is Difficult Listener Distractions Limited Attention Span Jumping to Conclusions Situational Distractions 2.3 Strategies for Careful Listening Mapping Note Taking 2.4 Listening Critically Critical Thinking Applying Critical Thinking to the Speech Situation 2.5 Evaluating Speeches Critically Evaluation Standards Evaluating Classroom Speeches Evaluating Speeches in the Field Rhetorical Criticism Chapter 3 Analyzing Your Audience 3.1 Checking Audience Demographics Size Heterogeneity Voluntary versus Captive Audience Composition 3.2 Respecting Audience Cultures Self-Interest Personal Interests Beliefs and Values Prior Understanding Common Knowledge and Experience Roles and Reference Groups Cultural Diversity 3.3 Understanding Audience Psychology Selective Exposure and Selective Attention Perception 3.4 Strategies for Analyzing the Audience Formal Methods Informal Methods Simplifying Devices Critical Appraisal 3.5 Analyzing Your Own Ethos Chapter 4 Choosing a Topic and Developing a Strategy 4.1 Understanding the Rhetorical Situation The Audience The Occasion The Speaker The Speech 4.2 What Makes a Good Topic? 4.3 How to Choose a Good Topic Conduct a Personal Inventory Use Finding Aids Narrow the Topic 4.4 Developing a Strategic Plan Identifying the Purpose Identifying the Constraints Identifying the Opportunities Selecting the Means 4.5 Developing the Purpose Statement and the Thesis Statement The Purpose Statement The Thesis Statement 4.6 Analyzing the Thesis Statement Identifying the Issues Why Identify the Issues? Chapter 5 Researching the Topic 5.1 Strategic Perspectives on Research 5.2 Types of Supporting Material Personal Experience Common Knowledge Direct Observation Examples Documents Statistics Testimony 5.3 Finding Supporting Material from People Memory Interviews 5.4 Finding Supporting Material in Print Books Reference Works Periodicals Newspapers Government Publications 5.5 Finding Supporting Material Electronically Types of Information on the Web Searching for Information on the Web Avoiding Information Overload Finding Useful Information Evaluating Internet Evidence A Strategy for Research 5.6 Note Taking and Filing Chapter 6 Reasoning 6.1 Proof, Support, and Reasoning Rhetorical Proof Proof and the Audience Components of Proof Using Rhetorical Proof in Your Speech 6.2 Strategies for Reasoning through Example Types of Inference from Example Tests for Inference from Example Guidelines for Reasoning through Example 6.3 Strategies for Reasoning through Analogy Types of Inference from Analogy Tests for Inference from Analogy Guidelines for Reasoning through Analogy 6.4 Strategies for Reasoning through Signs Types of Inference from Signs Tests for Inference from Signs Guidelines for Reasoning through Signs 6.5 Strategies for Reasoning through Cause Types of Inference from Cause Tests for Inference from Cause Guidelines for Reasoning through Cause 6.6 Strategies for Reasoning through Testimony Types of Inference from Testimony Tests for Inference from Testimony Guidelines for Reasoning through Testimony 6.7 Strategies for Reasoning through Narrative Tests for Inference from Narrative 6.8 Avoiding Errors in Reasoning Six General Tests of Inferences 6.9 Reasoning in Public Speaking Chapter 7 Organizing the Speech: The Body 7.1 Why Is Organization Important? 7.2 Selecting the Main Ideas Identifying Your Main Ideas Choosing Among Main Ideas Criteria for Selecting the Main Ideas Characteristics of the Main Ideas 7.3 Arranging the Main Ideas Are the Main Ideas Dependent? Patterns for Arranging Main Ideas Choosing the Organizational Pattern 7.4 Selecting and Arranging Supporting Materials Selecting Supporting Materials Arranging Supporting Materials Chapter 8 Organizing the Speech: Introductions, Conclusion, and Transitions 8.1 Introductions: Beginning the Speech The Purposes of an Introduction An Example of an Introduction Types of Introductions Strategies for Preparing an Introduction 8.2 Conclusions: Ending the Speech The Purposes of a Conclusion An Example of a Conclusion Types of Conclusions Strategies for Preparing a Conclusion 8.3 Transitions: Connecting the Elements of a Speech The Purposes of Transitions Elements of Effective Transitions Strategies for Preparing Transitions Chapter 9 Outlining the Speech 9.1 The Preparation Outline What Does a Good Outline Look Like? Constructing the Preparation Outline Outlining Introductions and Conclusions Outlining Transitions Citing Supporting Materials in the Outline 9.2 The Presentation Outline Guidelines for the Presentation Outline Use Note Cards Refer to Supporting Materials Use Stage Directions Use an Outline in Rehearsal 9.3 Sample Outlines Chapter 10 Achieving Style Through Language 10.1 What Is Style? Style in a Speech Style and Language Oral Style Versus Written Style Performative Versus Conversational Style Basic Requirements for Effective Style 10.2 Defining Terms Appropriately Neutral Definitions Denotation and Connotation in Definitions Persuasive Definitions 10.3 Achieving Clarity, Rhythm, and Vividness Clarity How Clear Should You Be? Rhythm Vividness 10.4 Style and the Entire Speech Choosing the Right Level of Style Finding the Right Pace and Proportion Memorable Phrases Congruence of Language and Delivery 10.5 Achieving Good Style Erroneous Assumptions About Speeches Suggestions for Developing and Improving Style Chapter 11 Presenting the Speech 11.1 Characteristics of Effective Presentation 11.2 The Voice in Presentation Volume Pitch Rate Pauses Articulation and Enunciation Pronunciation 11.3 The Body in Presentation Physical Appearance Movement Gesture Facial Expression 11.4 Modes of Presentation Impromptu Presentation Memorized Presentation Manuscript Presentation Extemporaneous Presentation 11.5 Practicing for Speech Presentation The Presentation Outline Mental Rehearsal Oral Practice Simulation Chapter 12 Using Visual Aids 12.1 Benefits of Using Visual Aids 12.2 Types of Visual Aids 12.3 Choosing Materials for Visual Aids 12.4 Preparing Visual Aids 12.5 Computer-Generated Visual Aids 12.6 Using Visual Aids in the Speech Chapter 13 Informing 13.1 Planning Your Strategy Defining Your Specific Purpose Informing Your Audience Clarifying Your Informative Goal 13.2 Informative Strategies Defining Reporting Describing Explaining Demonstrating Comparing 13.3 Encouraging Retention Chapter 14 Persuading 14.1 Purposes Achieved Through Persuasive Strategies Weakening Commitment Conversion Inducing a Specific Action Inducing a Specific Action 14.2 Plan Your Strategy 14.3 The Elaboration Likelihood Model 14.4 Constraints on Effective Persuasive Speaking Selective Listening Selective Perception Selective Influence 14.5 Strategic Resources for Specific Purposes 14.6 Generally Available Strategic Resources Select Appropriate Supporting Materials Use Sound Reasoning Follow Appropriate Organizational Patterns Establish Positive Ethos Encourage Retention Through Reinforcement Achieve Identification 14.7 Organizing Persuasive Speeches The Problem-Solution Speech The Motivated Sequence Chapter 15 Occasions for Public Speaking 15.1 Fitting Your Speech to the Occasion Influence of the Occasion The Concept of Decorum Identifying Your Purpose 15.2 Deliberative Speaking The Nature of Deliberative Speaking Oral Reports and Presentations Group Presentations Responding to Questions 15.3 Ceremonial Speaking Reexperiencing a Common Past Guidelines for Ceremonial Speaking 15.4 Ceremonial Speaking Occasions Speeches of Greeting Speeches of Tribute Speeches Marking Awards 15.5 Speeches Combining Deliberative and Ceremonial Goals Speeches Posing Challenges Commencement Speeches

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