Strategic Public Relations
Author:   Norman Hart
Publisher:   Palgrave Macmillan
ISBN:  

9780333615454


Pages:   313
Publication Date:   12 February 1995
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Strategic Public Relations


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Author:   Norman Hart
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 2.80cm , Length: 21.60cm
Weight:   0.576kg
ISBN:  

9780333615454


ISBN 10:   033361545
Pages:   313
Publication Date:   12 February 1995
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

The Authors - Introduction - Corporate Goals and Strategies; K.Traverse-Healy - Planning for Corporate Communications; A.Wreford - Marketing Communications; N.A.Hart - Financial Public Relations; P.S.Gummer - Internal Communication; B.Quirke - Community Relations; W.Newman - Parliamentary EU Relations; D.Smith - International Corporate Relations; B.Byrnes - Corporate Advertising; A.Maitland - Sponsorship; D.Wragg - Media Relations; R.Heywood - Communications Research; C.West - Corporate Social Responsibility; S.Portway - Corporate Identity; N.Ind - Corporate Culture; C.Coulson-Thomas - Crisis Management; M.Bland

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