Full Product Details
Author: Barbara Diggs-Brown
Publisher: Cengage Learning, Inc
Imprint: Wadsworth Publishing Co Inc
Edition: New edition
Dimensions:
Width: 20.30cm
, Height: 2.30cm
, Length: 25.10cm
Weight: 0.998kg
ISBN: 9780534637064
ISBN 10: 053463706
Pages: 520
Publication Date: 12 August 2011
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
This text is definitely one of the best I've seen in my two-decade career teaching public relations courses. It insightfully interprets the field's history, including interesting details not generally covered in other texts--it accurately documents current practice and sets forth a model that promises to be a viable framework for PR's very bright future. The fact that the author has extensive academic and professional experience makes this text both interesting and highly useful in order to prepare students for the field. . . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field. Finally, here's a textbook with a new and refreshing direction that recognizes the dynamics of reaching the audience has changed forever 'Order a desk copy, you'll like it!'
Finally, here's a textbook with a new and refreshing direction that recognizes the dynamics of reaching the audience has changed forever 'Order a desk copy, you'll like it!' This text is definitely one of the best I've seen in my two-decade career teaching public relations courses. It insightfully interprets the field's history, including interesting details not generally covered in other texts--it accurately documents current practice and sets forth a model that promises to be a viable framework for PR's very bright future. The fact that the author has extensive academic and professional experience makes this text both interesting and highly useful in order to prepare students for the field. . . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field. -. . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field.- -Finally, here's a textbook with a new and refreshing direction that recognizes the dynamics of reaching the audience has changed forever 'Order a desk copy, you'll like it!'- -This text is definitely one of the best I've seen in my two-decade career teaching public relations courses. It insightfully interprets the field's history, including interesting details not generally covered in other texts--it accurately documents current practice and sets forth a model that promises to be a viable framework for PR's very bright future. The fact that the author has extensive academic and professional experience makes this text both interesting and highly useful in order to prepare students for the field.-
This text is definitely one of the best I've seen in my two-decade career teaching public relations courses. It insightfully interprets the field's history, including interesting details not generally covered in other texts--it accurately documents current practice and sets forth a model that promises to be a viable framework for PR's very bright future. The fact that the author has extensive academic and professional experience makes this text both interesting and highly useful in order to prepare students for the field. Finally, here's a textbook with a new and refreshing direction that recognizes the dynamics of reaching the audience has changed forever 'Order a desk copy, you'll like it!' . . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field.
. . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field.
. . . it offers a fresh, engaging approach to public relations that appropriately emphasizes the importance of strategy in the day-to-day operations. This textbook uses real-world examples to illuminate a complex and rich field. Finally, here's a textbook with a new and refreshing direction that recognizes the dynamics of reaching the audience has changed forever 'Order a desk copy, you'll like it!' This text is definitely one of the best I've seen in my two-decade career teaching public relations courses. It insightfully interprets the field's history, including interesting details not generally covered in other texts--it accurately documents current practice and sets forth a model that promises to be a viable framework for PR's very bright future. The fact that the author has extensive academic and professional experience makes this text both interesting and highly useful in order to prepare students for the field.
Author Information
Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.
