Strategic Pharmaceutical Marketing Management in Growth Markets
Author:   Mithun Nandy (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032321646


Pages:   268
Publication Date:   09 May 2023
Format:   Paperback
Availability:   In Print   Availability explained
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Strategic Pharmaceutical Marketing Management in Growth Markets


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Author:   Mithun Nandy (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.421kg
ISBN:  

9781032321646


ISBN 10:   1032321644
Pages:   268
Publication Date:   09 May 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface 1. Pharmaceutical Marketing: Fundamentals & Global Perspectives 2. Dynamics of Pharmaceutical Marketing in Global Context 3. Strategic Advantages in Pharmaceutical Marketing 4. Important Aspects of Pharmaceutical Pricing 5. Distribution Function in Pharmaceutical Marketing 6. Pharmaceutical Product Promotion 7. Marketing Research Interface in Pharmaceutical Product Promotion 8. Technological Aspects in International Pharmaceutical Marketing

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Author Information

Mithun Nandy holds a PhD in Management from Vidyasagar University, India. His doctoral thesis was awarded the “Best Doctoral Thesis Award” at an international management conference. He serves as Editor (Management) for Cogent Business and Management journal and Editorial Review Board Member in International Journal of Patient-Centered Healthcare. Currently, he is the Assistant General Sales Manager at Hegde & Hegde Pharmaceutica LLP, Mumbai, India, where he has over 18 years of pharmaceutical sales experience. He is a life member of the Calcutta Management Association.

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