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OverviewFull Product DetailsAuthor: Mithun Nandy (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)Publisher: Taylor & Francis Ltd Imprint: Routledge India Weight: 0.421kg ISBN: 9781032321646ISBN 10: 1032321644 Pages: 268 Publication Date: 09 May 2023 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface 1. Pharmaceutical Marketing: Fundamentals & Global Perspectives 2. Dynamics of Pharmaceutical Marketing in Global Context 3. Strategic Advantages in Pharmaceutical Marketing 4. Important Aspects of Pharmaceutical Pricing 5. Distribution Function in Pharmaceutical Marketing 6. Pharmaceutical Product Promotion 7. Marketing Research Interface in Pharmaceutical Product Promotion 8. Technological Aspects in International Pharmaceutical MarketingReviewsAuthor InformationMithun Nandy holds a PhD in Management from Vidyasagar University, India. His doctoral thesis was awarded the “Best Doctoral Thesis Award” at an international management conference. He serves as Editor (Management) for Cogent Business and Management journal and Editorial Review Board Member in International Journal of Patient-Centered Healthcare. Currently, he is the Assistant General Sales Manager at Hegde & Hegde Pharmaceutica LLP, Mumbai, India, where he has over 18 years of pharmaceutical sales experience. He is a life member of the Calcutta Management Association. Tab Content 6Author Website:Countries AvailableAll regions |
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