Overview

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organizations who wish to engage with rural communities in developing countries. This theoretical model also offers a practical framework for Government in particular to engage with and empower rural communities as they adopt and exploit infrastructure developments. The outcome is mutual benefit. By examining in detail how Government communicate with rural communities on renewable energy infrastructure projects in Indonesia, and underpinned by empirical research with those communities, this new participatory framework has been developed. It envisages progressive empowerment of rural communities as Government encourages active engagement on the installation and exploitation of renewable energy. This entails encouraging communities to determine for themselves their uses of sustainable energy sources and to take ownership of a co-determined future. In so doing the Government itself is more likely to achieve its own renewable energy commitments. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication and public relations scholars and practitioners alike.

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9781032716039

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This book is a major and innovative contribution to strategic communication research and practice. With solid empirical foundations in local communities in the Global South and particularly Indonesia, the authors demonstrate the value of participatory communication when planning and implementing development projects. At the communicative core lies a mission to empower local communities by giving them a significant voice in decision-making, which in the long run also increases success for those funding developments. - Dr. Jesper Falkheimer, Professor of Strategic Communication (Lund University, Sweden), President (European Public Relations Education and Research Association, 2024 and 2025)

Author Information

Dr. Anne Gregory, Emeritus Professor of Corporate Communication at the University of Huddersfield, is author of over 100 books, book chapters, academic and popular journal articles. Professor Gregory is Adjunct Professor at LSPR Communication and Business Institute, Jakarta, Indonesia and at RMIT University, Melbourne Australia. Professor Gregory is a Board member of the Chartered Institute of Public Relations and serves on its International Committee and AIinPR Panel. She is also a former Chair of the Global Alliance and directed the worldwide work on developing the Global Capability Framework for the public relations and communication management profession. She is Director of Practix Limited a research and training consultancy. Dr Gregory holds the CIPR Sir Stephen Tallents Medal for her outstanding contribution to the profession, the US Institute for Public Relations Distinguished Pathfinder award for research, the Public Relations Society of America’s Atlas Award for her international work and the Canadian Public Relations Society’s Outstanding Achievement Award. Dr. Gregoria Arum Yudarwati is Professor of Communications, at Universitas Atma Jaya Yogyakarta, Indonesia. Her research interests are on public relations, community engagement, and sustainability communication. Most of her research projects have been recognized and supported by international funders, including Australian Government (1999, 2005, and 2015), British Council, UK (2014 and 2016), Arthur W. Page Center, USA (2015, 2021, and 2022), and the Pulitzer Center, USA (2022). Professor Yudarwati is a senior expert on communication at Kiroyan Partners, a research based public affairs and strategic communications consulting firm in Indonesia. She has also been appointed as the member of UK Research and Innovation (UKRI) International Development Peer Review College, which has enriched her insights on the international development agenda.

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