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9781032455396

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Luigi Cantone is a Full Professor of Marketing and Strategic Management in the Department of Economics, Management, Institutions at Federico II University of Naples, Italy. His research interests focus on the issues of brand management, place marketing, strategic outsourcing, and business model innovation. Until today, his academic track-record shows more than 80 publications overall. His research has been published in top-ranked international and Italian distinguished academic international journals, such as for leading Italian and international publishing houses. Pierpaolo Testa is an associate professor in Economics and Business Management at the Federico II University of Naples. He also holds a Ph.D. in Management from the same institution. He carries out research on the themes of strategic innovation, outsourcing, and branding. The results of his research have been published on leading management and marketing international journals. He has also published a research monograph relating business model innovation. Giuseppe Fabio Cantone is Business Intelligence and Marketing Analyst, providing as consultant the creation of business intelligence analysis systems in synergy with the management consulting. Also, he is engaged in academic research activity relating to issues of brand management, business model innovation, and strategic outsourcing. His research has been published in international academic journals, such as in book chapters of Italian publishing houses. He earned a PhD in Management from the Federico II University of Naples in 2020.

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