Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Author:   Basant Rathore (Sr. Vice President at Jagran Group, India)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032499826


Pages:   420
Publication Date:   31 May 2024
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Strategic Media Planning and Buying: Integration of Traditional and Digital Media


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Author:   Basant Rathore (Sr. Vice President at Jagran Group, India)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.970kg
ISBN:  

9781032499826


ISBN 10:   1032499826
Pages:   420
Publication Date:   31 May 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Basant Rathore is Senior VP, Strategy, Brand and Business Development at the Jagran Group, India. He has worked at media agencies like Ogilvy, Mudra, Mindshare and Madison. An alumnus of MICA, Ahmedabad, he has conducted over 30 media workshops. Over the last decades he has been a visiting faculty at MICA, IIMC, XIM Bhubaneshwar, IMT Ghaziabad and Flame University, among others.

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