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Full Product Details

Author:   Emmanuel Mogaji ,  Felix Maringe ,  Robert Ebo Hinson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367336356

ISBN 10:   0367336359
Pages:   260
Publication Date:   23 January 2020
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction 1 Strategic Marketing Communications of African Universities: An Introduction to Edited Collection. Theme 1: Marketization in African universities 2 Marketization in African universities in an era of decolonization: continuities and discontinuities 3 An integrative Model for Marketing Higher Education in Africa: Branding beyond survival for posterity 4 Digital Marketing of Higher Education Marketing in Africa: Challenges, Prospects and Opportunities. 5 Exploring the harmful effect of informational dissonance on students’ recruitment. A Moroccan case study. Theme 2: Digital Marketing Strategies 6 Higher Education Marketing Communications in the Digital Era 7 Social Media for Universities’ Strategic Communication 8 Social Media for Universities’ Strategic Communication: How Nigerian Universities uses Facebook 9 Digital Marketing Communication Strategies for Private Universities in South Western Nigeria Theme 3: Branding and Reputation Management 10 University Reputation Management 11 Analysis of African Universities’ Corporate Visual Identities 12 Leveraging University’s Value through Branding. Theme 4: Moving from research to practice. 13 Marketing Higher Education in Africa: Moving from research to practice. Conclusion 14 Emerging Challenges, Opportunities and Agenda For Research, Practice And Policy On Strategic Marketing Of Higher Education In Africa: A Conclusion To Edited Collection

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Author Information

Emmanuel Mogaji holds a PhD in Marketing, and he is a Lecturer in Advertising and Marketing Communications at the University of Greenwich, and a Fellow of the Higher Education Academy (HEA) and a Certified Management & Business Educator (CMBE). Felix Maringe is a Professor, Head of Wits School of Education Research, and Assistant Dean Internationalisation and Partnerships at the University of the Witwatersrand. He is also a Visiting Fellow within Southampton Education School at the University of Southampton Robert Ebo Hinson is an Extraordinary Professor at the School of Business and Governance, North West University, South Africa. He is also Head of the Department of Marketing and Entrepreneurship at the University of Ghana and Acting Director of Institutional Advancement at the same university.

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