Overview

Full Product Details

Author:   Linda S Katz ,  Irene Owens ,  Irene Owens
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.650kg
ISBN:  

9780789021427

ISBN 10:   0789021420
Pages:   266
Publication Date:   01 October 2003
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction THE BASIS AND CONTEXT FOR MARKETING Marketing in Library and Information Science: A Selected Review of Related Literature Strategic Planning as a Prerequisite to Strategic Marketing Action in Libraries and Information Agencies The Importance of Marketing in the Library and Information Science Curriculum Using Branding to Make Your Mark(et): What Lessons Leaders Can Learn for Library and Information Science A Marketing Approach to Recruiting Librarians THE APPLICATION OF MARKETING Strategic Marketing of Electronic Resources Strategic Marketing to Theological Library Constituents: Rationale and Potential Applications Social Marketing for Archives: The Austin History Center Experience Marketing the Archivist: The History of the Society of American Archivists’ Task Force on Archives and Society Marketing Gone with the Wind in an Age of Social Conflict Marketing in Public Libraries Index Reference Notes Included

Reviews

Author Information

Linda S. Katz

Tab Content 6

Author Website:  

Countries Available

All regions