Overview

Strategic Marketing: Assessing and Formulating Strategy by George S. Day explores the critical processes behind developing effective marketing strategies. This volume features a curated collection of Day's most cited and respected works on analyzing strategic opportunities, evaluating market potential, and building forward-looking marketing plans. Focusing on strategic thinking at both corporate and business unit levels, Day offers rigorous frameworks for assessing internal capabilities and external conditions. His research highlights the importance of aligning marketing efforts with long-term business goals and maintaining a dynamic strategic posture in changing environments. This book serves as an essential guide for professionals, researchers, and students aiming to master the art and science of strategy formulation. It balances academic theory with practical tools for diagnosing situations, selecting strategic paths, and implementing with precision. Part of the Legend in Marketing series, this book reflects Day's legacy in shaping modern strategic marketing thought across industries and geographies.

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9781636514550

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Author Information

George S. Day is the Geoffrey T. Boisi Emeritus Professor and Emeritus Faculty in Residence at the Mack Center for Technological Innovation at the Wharton School, University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute and is a past chairman of the American Marketing Association (AMA). Day has authored 20 books in the areas of marketing, innovation and strategic management and has published over 135 articles. He has won one best book award and 10 best article awards, and two of these articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, the Mahajan Award for career contributions to strategy in 2001, and the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award in 2003. In 2011, he was selected to be one of 11 Legends in Marketing. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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