Overview

Strategic Marketing and Strategic Management by Rajan Vardarajan is an essential resource for understanding the interconnection between strategic marketing and organizational management. The book delves into the critical principles that drive strategic decision-making within dynamic business environments. Through a comprehensive framework, Vardarajan explores how companies can align their marketing strategies with overall business objectives to gain competitive advantage. Combining cutting-edge theories with practical case studies, this work offers invaluable insights into market analysis, positioning, and performance metrics. The book also highlights the importance of integrating marketing strategies with business management functions, providing a cohesive approach to both disciplines. Perfect for students, academics, and business professionals, this title is an indispensable guide for anyone looking to master the key concepts of strategic marketing and management. Whether you're looking to enhance your business acumen or further your research in the field, Strategic Marketing and Strategic Management is your go-to resource.

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9781636516226

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Author Information

Rajan Varadarajan is University Distinguished Professor and Distinguished Professor ofMarketing at Texas A&M University. He received his Ph.D. in Business Administration from the University of Massachusetts, Amherst. Dr. Varadarajan's primary teaching and research interests are in the areas of marketing strategy, innovation, international marketing and environmental sustainability. He has published over 100 - 125 journal articles and book chapters, and has made close to 200 - 250 presentations at major national and international conferences, doctoral and faculty consortia, universities, and other forums on topics such as competitive advantage, corporate diversification and divestitures, e-commerce, global competitive strategy, innovation, market pioneering, multi-market competition, outsourcing, strategic alliances, strategic marketing, strategy typologies and taxonomies, sustainability and inter-dependencies between corporate, business and marketing strategy. He served as editor of the Journal of Marketing from 1993 to 1996 and of the Journal of the Academy of Marketing Science from 2000 to 2003. He is a recipient of several honors and awards including the American Marketing Association Paul D. Converse Award for contributions to the field of marketing. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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