Overview

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises. Features: Provides an accessible and easy to follow introduction to strategic management methodologies Explores best practices for communication, marketing, and risk management Discusses workforce management as related to realizing strategic goals and plans

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9780367777845

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William Barletta is Adjunct Professor of Physics at MIT and Director Emeritus of the Accelerator Division at LBNL. Internationally, he is Visiting Professor in the Faculty of Economics of the University of Ljubljana and Coordinating Editor-in-Chief of Nuclear Instruments and Methods-A. His present research includes intense neutrino sources, high-energy proton colliders, synchrotron light sources and free electron laser physics. He has edited four books about accelerator science and co-authored four books concerning cyber-security and international cyber-law. He holds four patents about applications of ion beams to nanotechnology and has published more than 180 scientific papers plus 30 reports on strategic technologies. He holds an M.S. and Ph.D. in Physics from the University of Chicago and is a Fellow of the American Physical Society and a Foreign Member of the Academy of Sciences of the Bologna Institute in Italy.

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