Strategic Management
Author:   Graham Hubbard ,  John Rice ,  Peter Galvin
Publisher:   Pearson Education (US)
Edition:   6th edition
ISBN:  

9781488617348


Pages:   588
Publication Date:   12 October 2018
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Strategic Management


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Overview

Australasian text on strategic management, written for all businesses Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline. Additionally, the text allows a more theoretical perspective to be taken than is normally possible in strategy texts. This suits undergraduate courses where students have little practical experience and where conceptual principles are being developed. However, postgraduate students seeking a more conceptual understanding also find this emphasis valuable. Samples Download the detailed table of contents > Preview sample pages from Strategic Management >

Full Product Details

Author:   Graham Hubbard ,  John Rice ,  Peter Galvin
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   6th edition
Dimensions:   Width: 19.50cm , Height: 2.80cm , Length: 26.40cm
Weight:   1.246kg
ISBN:  

9781488617348


ISBN 10:   1488617341
Pages:   588
Publication Date:   12 October 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part 1 Business Strategy 1 What is 'strategy'? 2 Analysing business strategy: creating value 3 Analysing the external environment 4 Analysing the organisation's resources and capabilities 5 Measuring the strategic organisation performance 6 Gap analysis and business-level strategic options 7 Strategic decision making 8 Dynamic competitive strategy Part 2 Corporate strategy 9 Corporate /multi-business strategy 10 Acquisitions and alliances 11 International strategy Part 3 Implementation 12 Capabilities, systems and structure 13 Leadership, people and culture 14 Change management Case Studies Download the detailed table of contents >

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