Overview
Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it covers concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management. Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies.
Full Product Details
Author: N Chandrasekaran (, Director, Center for Logistics & SCM, LIBA, Chennai) ,
P.S. Anathanarayanan (, Visiting Faculty, BIM, LIBA and many more Institutes)
Publisher: OUP India
Imprint: OUP India
Dimensions:
Width: 18.50cm
, Height: 2.50cm
, Length: 24.30cm
Weight: 0.956kg
ISBN: 9780198070795
ISBN 10: 0198070799
Pages: 680
Publication Date: December 2011
Audience:
College/higher education
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Author Information
Dr. Chandrasekaran has more than 16 years of corporate experience in areas relating to Corporate planning, Strategic Management, Mergers, Acquisition, Corporate Restructuring and Supply Chain Management. Presently, he is the Director of the Loyola Centre for Supply Chain Management, LIBA, Chennai as well as the Head of Investment Analysis and Research, a private equity firm in Chennai. He has also been an Assessor, CII- Exim Bank Award for Business Excellence based on EFQM Model. Prof. Ananthanarayanan has retired as Executive Director of Balmer Lawrie & Company Ltd., and now acts as Consultant for leading industrial houses. He is also a visiting faculty for MBA courses offered at various institutes like Bharathidasan Institute of Management (BIM) in Trichy and Loyola Institute of Business Administration (LIBA), Maharishi Institute of Management, Indian Institute of Planning & Management, and Madras University in Chennai.
