Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
Publisher:   Taylor & Francis Group
ISBN:  

9781280225406


Pages:   240
Publication Date:   01 January 2005
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods


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Overview

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Full Product Details

Publisher:   Taylor & Francis Group
Imprint:   Taylor & Francis Group
ISBN:  

9781280225406


ISBN 10:   1280225408
Pages:   240
Publication Date:   01 January 2005
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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