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OverviewThe automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. ""Strategic Leadership and Management in the Automotive Industry"" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer. Full Product DetailsAuthor: Jenny Tran T Hoan MyPublisher: Partridge Publishing Singapore Imprint: Partridge Publishing Singapore Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.349kg ISBN: 9781543782288ISBN 10: 1543782280 Pages: 234 Publication Date: 12 August 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |