Overview

A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts. In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team.

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9783031862120

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Author Information

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He is responsible for the Master in International and European Business and acts as visiting lecturer in Master’s and MBA programmes at universities in Switzerland and abroad. In international business practice, he serves as board member and consultant for international strategy. Hanna Schramm-Klein is Professor of Marketing and Retailing at the University of Siegen, Germany, where she also serves as the Director of the Centre for Consumer Protection and Vulnerable Consumers. She is a visiting lecturer in Master’s and MBA programmes at universities in Germany and abroad. In international business practice, she serves as a consultant for marketing and management strategy. Joachim Zentes is Professor emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. He was Director of the H.I.MA. (Institute for Commerce and International Marketing) and Director of the Europa-Institut at the Saarland University. Joachim Zentes is member of various boards of directors and advisory boards in Germany and abroad. Benjamin Bader is Professor of International Human Resource Management at Newcastle University, United Kingdom. He is Associate Editor of the International Journal of Human Resource Management, acts as visiting lecturer in Master’s and MBA programmes abroad, and serves as a board member and consultant for Global Mobility and leadership.  

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