Strategic Integrated Marketing Communications
Author:   Larry Percy (Larry Percy Consulting, USA)
Publisher:   Taylor & Francis Ltd
Edition:   4th edition
ISBN:  

9780367770617


Pages:   304
Publication Date:   03 March 2023
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Strategic Integrated Marketing Communications


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Author:   Larry Percy (Larry Percy Consulting, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   4th edition
Weight:   0.748kg
ISBN:  

9780367770617


ISBN 10:   036777061
Pages:   304
Publication Date:   03 March 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Larry Percy is a marketing and communications expert and consultant with more than 40 years’ experience. He previously held posts at Copenhagen Business School, University of Pittsburgh’s Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. He has more than 90 publications to his name, including 12 books, and has served on the editorial board of a number of academic journals.

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