Overview

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

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9783031510373

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Androniki Kavoura is Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing, and tourism marketing. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture & Communication, and 'Tourismos'. She is also Conference Chair of the International Conference on Strategic Innovative Marketing and Tourism.  Teresa Borges-Tiago is Assistant Professor at the University of Azores (Portugal) and Invited Professor at NOVA Information Management School (NOVA IMS, Portugal). She has a Ph.D. in Economics and Business Sciences and teaches marketing courses. She is Research Fellow at the Centre of Applied Economics Studies of the Atlantic—the University of the Azores and Advance/CSG, ISEG—Lisbon University (Portugal). Her main research interests include digital marketing, consumer behavior, and tourism. She has published articles in peer-reviewed scientific international journals such as the Journal of Business Research, Tourism Review, International Journal of Hospitality Management, Business Horizon, and Tourism Management. In addition, she belongs to the editorial boards of Tourism Review and Journal of Hospitality Tourism Insights.  Flavio Tiago is Regional Director of Science and Technology of the Azores Government. He has been Professor at the University of the Azores (Portugal) since 2006. He holds a Ph.D. in Economics and Business Sciences and is researcher at ISEG's ADVANCE center and CEEAplA Azores. He was also Chairman of the Founding Board of Directors of NONAGON. He has promoted and participated in several studies and projects with publications in leading international journals, such as the Journal of Business Research, Tourism Review, Tourism Management, and Business Horizon.

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