Overview

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Full Product Details

Author:   Androniki Kavoura ,  Efstathios Kefallonitis ,  Prokopios Theodoridis
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   1.841kg
ISBN:  

9783030361259

ISBN 10:   303036125
Pages:   1105
Publication Date:   11 March 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

"¨ Table of contents European Works Councils in the Airline Industry Stephen J. Havlovic, Laurentian University, Canada   From a Smart City to a Smart Destination: a Case Study Sónia Avelar University of the Azores, Portugal   Smart Tourism Approaches through Intelligent Print Media Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, Greece   Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, Greece   Intelligent Packaging as a Dynamic Marketing Tool for Tourism Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, Greece   Intelligent Ticket with Augmented Reality Applications for Archaeological Sites Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, Greece   Visualization of Folk-Dances in Virtual Reality Environments Iris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech Republic   Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS) Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, Greece   Mapping Island Tourism Research Flávio Tiago, Cristina Oliveira, Ana Brochado and Sérgio Moro, University of the Azores, Portugal Human Resources Role in Hospitality Service Quality Flavio Tiago, Teresa Borges-Tiago and João Couto, University of the Azores, Ponta Delgada, 9501-801 Portugal The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts Jashim Khan, University of Surrey, United Kingdom, Vivi Maltezou, University of Surrey, United Kingdom, Eddy M. Sutanto, Petra Christian University, Siwalankerto, Indonesia    and Meng Tao, International Business College, China   Cultural Identity, Innovation and Entrepreneurship Efharis Mascha Hellenic Open University, Greece and Stavros Apostolakis, Greek Asylum Service, Greece   A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Café Brand Context Fulya Acikgoz, Istanbul Technical University, Turkey and Asli D.A. Tasci, University of Central Florida, USA   City Branding: Proposal of an Observation and Analysis Grid Ezzohra Belkadi, Ain Sebâa/ Hassan II University, Morocco   City Branding of Casablanca in Moroccο FSJES Ezzohra Belkadi, Ain Sebaâ/ Hassan II University, Morocco   Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Irene Kamenidou International Hellenic University Kavala, Greece and Evangelia Zoi Bara, International Hellenic University Kavala, Greece   Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries Elma Satrovic, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina, Adnan Muslija Cag University, Turkey and Eda Yasa Ozelturkay, Cag University, Turkey Determining of Customer's Kansei Needs and Product Design Attributes by Rough Set Theory Emel Kizilkaya Aydoğan, Erciyes University, Turkey, Esra Akgul, Erciyes University, Turkey, Yilmaz Delice, Kayseri University, Turkey and Cem Sinanoglu, Erciyes University, Turkey   Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience Natalya Totskaya Laurentian University, Canada and Natalia A. Bogdanova, Siberian University of Consumer Cooperation, Russia   What Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the US Josélia Fonseca and Teresa Borges-Tiago, University of the Azores, Portugal   Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions? Sofia Asonitou, University of West Attica, Greece Environmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental Accounting Stamatios Ntanos, University of West Attica, Greece, Sofia Asonitou, University of West Attica, Greece, Grigorios Kyriakopoulos, National Technical University of Athens, Greece, Michalis Skordoulis, Democritus University of Thrace, Greece, Miltiadis Chalikias, University of West Attica, Greece and Garyfallos Arabatzis, Democritus University of Thrace, Greece   Α Comparative Approach of E-Learning Accounting Programs in Greece and China Sofia Asonitou, University of West Attica, Greece, Chara Kottara, University of West Attica, Greece, Sijia Duan, Zhengzhou University, China and LinlinYuan, Zhengzhou University, China The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis, University of West Attica, Greece Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours” Christina Mavini, MOMus Museum of Contemporary Art, Greece Setting the Ground for Successful Film Tourism Practices in Greece: a SWOT Analysis Sofia Gkarane and Chris Vassiliadis, University of Macedonia, Greece   Selective Key Studies in Seasonality Tourism: a Literature Review Sofia Gkarane and Chris Vassiliadis, University of Macedonia, Greece   Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN) Valery Viridiana Garibay Huerta, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México, Juan Jesus Gutiérrez García, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México and Mónica Martínez Zamudio, Unidad Profesional Interdisciplinaria de Biotecnología-Instituto Politécnico Nacional, México   Tourism in Mexico and the Use of Cultural Heritage as a Commodification´s Product   Lilián Marisa Méndez Ravina, M. Gabriel Alberto Aviña Solares and Hilda Solís Martínez, EST, Instituto Politécnico Nacional, México   Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México   Guzmán Flores Jessie Paulina, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México, Cruz Torres Benjamin, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México and Maldonado Muñoz Miguel Ángel, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México   Customer Based Brand Equity Models in Hotel Industry: A Literature Review Kevser Çınar, Necmettin Erbakan University, Turkey   Determinants of ICT Integration by Teachers in Higher Education in Morocco Mounir Elatrachi and Samira Oukarfi, HASSAN II University II, Morocco   Experiential Development and Cultural Tourist, through the Example of the Settlement ""Katomera"" in Trikeri in the Prefecture of Magnesia Dionysia Fragkou and Garifallia Gerogianni, University of West Attica, Greece   Sense of Place, Identity and Memory as Elements of the Design for Tourism Anna Efstathiou, University of Nicosia, Cyprus   Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances Nikos Grammalidis, Information Technologies Institute, CERTH, Greece Iris Kico, Masaryk University, Czech Republic and Fotis Liarokapis, Masaryk University, Czech Republic   Higher Education and Innovation in the Non-profit Sector Marcela Göttlichová, Tomas Bata University in Zlin, Czech Republic   Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic Dagmar Weberova, Tomas Bata University in Zlín, Czech Republic and Lenka Lizbetinova, Institute of Technology and Business, Czech Republic   Attractiveness of Small Cities in Rural or Abandoned Regions Lenka Lizbetinova and Vladimir Nyvlt, Institute of Technology and Business, Czech Republic   Mental Maps and their Potential for Tourism: A Case Study of Czech Municipality Vladimír Nývlt and Lenka Ližbetinová, Institute of Technology and Business, Czech Republic   Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece Ioannis Antoniadis, University of Western Macedonia, Greece, Symeon Paltsoglou, University of Western Macedonia, Greece, Georgios Vasios, University of the Aegean, Greece and Panagiotis Kyratsis, University of Western Macedonia, Greece   Blockchain Applications in Tourism and Tourism Marketing: A Short Review Ioannis Antoniadis, University of Western Macedonia, Greece, Konstantinos Spinthiropoulos, University of Western Macedonia, Greece and Stamatis Kontsas,  University of Western Macedonia, Greece     Comparisons of Health Tourism within the EU Countries Hatice Ulusoy and Nurperihan Tosun, Sivas Cumhuriyet University, Turkey   Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece Maria Tsirintani, Lamprini Andrikopoulou and Spyridon Binioris, MSc Program in Health and Social Care Management, University of West Attica, Greece   Perceptions of Hospital Quality: A Case Study from Greece Spyridon Mamalis, Irene Kamenidou, Stavros Pavlidis and Athina Xatziaggelou, International Hellenic University Kavala, Greece   The Wine Lab Project. Exploring the Views from Experts Spyridon Mamalis, TEI Eastern Macedonia and Thrace, Kavala, Greece, Alessio Cavicchi, University of Macerata, Italy, Cristina Santini, University San Raffaele, Milano Italy, Gigliola Paviotti, University of Macerata, Italy and Irene Kamenidou, TEI Eastern Macedonia and Thrace, Kavala, Greece Impression Management through Websites. An Analysis of the Romanian Banking Industry Victor-Alexandru Briciu, Arabela Briciu and Ștefania-Maria Găitan, Transilvania University of Brașov, Romania Participatory Culture and Tourist Experience. Promoting Destinations through YouTube Arabela Briciu and Victor-Alexandru Briciu, Transilvania University of Brașov, Brașov, Romania Designing the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN Solutions Arabela Briciu and Victor-Alexandru Briciu, Transilvania University of Brașov, Brașov, Romania Social Networking Sites: The New Era of Effective Online Marketing and Advertising Christos Papademetriou, Andreas Masouras and Avgoustinos Ioannou, Neapolis University Paphos, Cyprus Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience Ifigeneia Leri and Prokopis Theodoridis, University of Patras, Greece   Factors that Influence Tourist Satisfaction: An Empirical Study in Pafos Michailina Siakalli and Andreas Masouras, Neapolis University Pafos, Cyprus   Cyber-Citizenship: a Challenge of the 21st Century Education Josélia Fonseca, University of the Azores, 9501-801 Azores, Portugal and Hugo Bettencourt, Posto Santo Community Center, Azores, Portugal Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies Yigit Bozkurt, Adnan Menderes University, Turkey and Emel Yarimoglu, Yaşar University, Izmir, Turkey Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for non-Captive Audiences: the TOURiBOOST Project Dorothea Papathanasiou-Zuhrt, Hellenic Open University, Greece, Aldo Di Russo, Artifactory, Via Baccina, Rome and Kevser Cinar, Necmettin Erbakan University, Turkey Creating a Personalised Experience for Libraries’ Visitors Ananstasios Giannaros, Kostantinos Kotsopoulos, Dimitrios Tsolis and George Pavlidis, University of Patras, Greece   Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece Kiriaki Alyfanti, Harokopio University, Athens, Greece   Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece Konstantina Chatzina, Municipality of Aegina island, Greece    The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises Kevser Çınar, Necmettin Erbakan University, Turkey, Seda Yetimoğlu, Necmettin Erbakan University, Turkey and Kaplan Uğurlu, Kırklareli University, Cumhuriyet Mah, Turkey   Climate Change and Cultural Heritage. Case Study: the Island of Chios Olga Tsakirides, National Centre for Social Research, Greece and Sofia Theofanidi, University of Reading, UK   Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human Development Barry A. Friedman and Merve Yanar Gürce, State University of New York at Oswego, USA   Industrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival Pavilion Athanasios Manavis, Nikoleta Kapakiari, Ioannis Antoniadis and Panagiotis Kyratsis, Western Macedonia University, Greece   Keep it Smart and Sustainable – a Bibliometric Analysis Sónia Avelar, University of the Azores, Azores, Portugal   Sustainable Tourism in Europe from Tourists’ Perspectives Teresa Borges-Tiago, Osvaldo Silva and Flavio Tiago, University of the Azores, Portugal   Employer Branding: Innovative Human Resource Practices in Tourism Sector Christina Chalimourda and Nikolaos Konstantopoulos, University of the Aegean, Greece   Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper Prokopis K Theodoridis and Dimitris C Gkikas, University of Patras, Greece   Analyzing the Brand Personality of Athens Pinelopi Athanasopoulou, University of Peloponnese, Apostolos N Giovanis, University of West Attica, Greece and Spyros Binioris, University of West Attica, Greece   Sport Motivation in Outdoor Sport Activities Athanasopoulou Pinelopi and Gdonteli Krinanthi, University of Peloponnese, Greece   Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala Alexios-Patapios Kontis, Maria Doumi, Anna Kyriakaki and Konstantinos Mouratidis, University of the Aegean, Greece   Taxonomy of Supervised Machine Learning for Intrusion Detection Systems Ahmed Ahmim, University of Larbi Tebessi, Algeria, Mohamed Amine Ferrag, Guelma University, Algeria, Leandros Maglaras, De Montfort University, Leicester, UK, Makhlouf Derdour, University of Larbi Tebessi, Algeria, Helge Janicke, De Montfort University, Leicester, UK and George Drivas, National Cyber Security Authority, Ministry of Digital Policy, Telecommunications and Media, Greece A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection Ahmed Ahmim, University of Larbi Tebessi, Algeria, Mohamed Amine Ferrag, Guelma University, Algeria, Leandros Maglaras, De Montfort University, Leicester, UK, Makhlouf Derdour, University of Larbi Tebessi, Algeria and Helge Janicke, De Montfort University, Leicester, UK   Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets Nikolaos Bakalos, Nikolaos Doulamis, Anastasios Doulamis, National Technical University of Athens, Greece Ancient Digital Technologies using ICT Tools Anastasios Doulamis, Nikolaos Doulamis, Ioannis Rallis and Ioannis Georgoulas, National Technical University of Athens, Greece   Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project) Efthymios Ziagkas, Panagiotis Stylianidis, Andreas Loukovitis, Vasiliki Zilidou, Olympia Lilou, Aggeliki Mavropoulou, Thrasyvoulos Tsiatsos and Styliani Douka, Aristotle University of Thessaloniki, Thessaloniki   Greece, Tourism and Disability Maria Poli, University of West Attica, Greece   Turning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece Georgios K. Vasios, University of the Aegean, Lemnos, Greece, Ioannis Antoniadis, University of Western Macedonia, Greece, Yiannis Zevgolis, University of the Aegean, Lesvos, Greece, Costantinos Giaginis, University of the Aegean, Lemnos, Greece and Andreas Y. Troumbis, University of the Aegean, Lesvos, Greece   A Systematic Literature Review on E-commerce Success Factors Konstantinos Fouskas, Olga Pachni-Tsitiridou and Chrysa Chatziharistou, University of Macedonia, Greece   Influencer vs Celebrity Endorser Performance on Instagram Deniz Zeren, Çukurova UniversityTurkey and Nilüfer Gökdağlı, Istinye University, Turkey   Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies Zilmiyah Kamble, James Cook University, Singapore, Pragati Kelkar, Jagran Lakecity University, India and Abhishek Bhati, James Cook University, Singapore   Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention Zilmiyah Kamble, James Cook University, Singapore, Suchittra Namnuad, James Cook University Singapore, Nguyen Hoang Phuong, James Cook University Singapore, Nguyen Dinh Tuan, James Cook University Singapore and Nguyen Hong Hanh, James Cook University Singapore   Blockchain Technology: A Case Study from Greek Accountants Stamatios Ntanos, University of West Attica, Greece, Sofia Asonitou, University of West Attica, Greece, Dimitrios Karydas, University of West Attica, Greece and Grigorios Kyriakopoulos, National Technical University of Athens, Greece   University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University Georgia Rotidi, Katerina Kedraka, Efrossini-Maria Frementiti and Christos Kaltsidis Democritus University of Thrace, Greece   Experiencing a Museum after Dark: the Practice of ‘Lates’ in the Industrial Gas Museum of Athens   Anastasia Doxanaki, National and Kapodistrian University of Athens, Greece, Katerina Dermitzaki, National and Kapodistrian University of Athens, Greece, Kali Tzortzi, University of Patras, Greece, Maria Florou, Industrial Gas Museum, Technopolis, City of Athens, Greece and Despoina Andriopoulou, Industrial Gas Museum, Technopolis, City of Athens, Greece   Culture as an Instrument of Mass Construction Dorothea Papathanasiou-Zuhrt, Hellenic Open University, Patras, Greece, Aldo Di Russo, Artifactory, Rome and Kevser Cinar, Necmettin Erbakan University, Turkey   Travel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM Method Emel Kızılkaya Aydoğan and Mihrimah Özmen, Erciyes University, Turkey   E-commerce Success Factors. A Taxonomy and Application in the Fashion Industry Konstantinos Fouskas and Chrysa Chatziharistou, University of Macedonia, Greece   Linking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory Perspective Eirini Koronaki, University of Patras, Greece, Prokopis K. Theodoridis, University of Patras, Greece and George G. Panigyrakis, Cyprus University of Technology, Cyprus Revolutionizing Marketing in Tourism Industry Through Blockchain Technology Dorin C. Coita and Olimpia Ban, University of Oradea, Romania   Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Antonios Theodosis, Athens University of Economics and Business Greece and Irene Kamenidou, International Hellenic University Kavala, Greece   The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student Projects Stavros Vergopoulos, Aristotle University of Thessaloniki, Greece and Anna Efstathiou, University of Nicosia, Cyprus   Exploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business Context Gerasimos Ntarlas and Despina A. Karayanni, University of Patras, Greece   The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters Gerasimos Ntarlas, Athina Ntavari and Despina A. Karayanni, University of Patras, Greece   Examination of the Current Literature on how Robots can Contribute on Hotel Service Quality Dimitrios Belias, University of West Attica, Greece   Teaching Critical Thinking through Tourism Advertising Georgia-Zozeta Miliopoulou, Deree, The American College of Greece, Greece   Analysis Based on the Hotel Industry, the Lodging Market in Mexico. The Posadas Case José G. Vargas-Hernández, Universidad de Guadalajara, Mexico, Elsa Patricia Orozco-Quijano, Laurentian University, Canada and Kurt Tonatiuk Winkler Benítez Universidad de Guadalajara, México The Ιmplementation of Ιnternal Μarketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police Department Maria Salamoura, Viktoras Ntamposis and Eleni Gaki, University of the Aegean, Chios, Greece   Tourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean Airlines   Maria Salamoura, University of the Aegean, Greece, Antonios Giannopoulos University of the Aegean, Greece and Foteini Moumouri, Hellenic Open University, Greece     National Heritage as a Resource for Tourism Marketing Lic. Aline Rebeca Silva Medina, EST, Instituto Politécnico Nacional, Mexico, Roberto Galán Galán, CECyT M.O.M., Instituto Politécnico Nacional, Mexico and Consuelo Guadalupe Blancarte Godinez, EST, Instituto Politécnico Nacional, Mexico   Strategic Management and Art Museums. The Case Study of the Historical Museum of the University of Athens Evangelos Papoulias and Theoklis-Petros Zounis, National and Kapodistrian University of Athens, Greece   The Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute Marissa Alonso Marbán, Instituto Politécnico Nacional, México, Hilda Solís Martínez, Colegio Madrid, México, María Belén Solís Mendoza, Instituto Politécnico Nacional, México and Mauricio Igor Jasso Zaranda, Instituto Politécnico Nacional, México   Nautical Tradition and the “Aquaman” Case: the “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea Olga Tsakirides, National Centre for Social Research, Greece   Determinants that Influenced Mexican Cocoa Beans Exports during 1996-2016 Rubén Molina Martínez and María Fernanda Ramos Martínez, Universidad Michoacana de San Nicolás de Hidalgo, Mexico   MIT Start-Ups Ecosystem and Greek Start Ups Reality – an Ecosystem Comparison Theocharis Spyropoulos, Perrotis College, Greece   Analysis of Factors for the Increase Foreign Tourism to Michoacán, México Rubén Molina Martínez and Amparo Guadalupe Chávez Chávez, Universidad Michoacana de San Nicolás de Hidalgo, Mexico   Research Methods on the Contribution of Robots in the Service Quality of Hotels Dimitrios Belias, University of West Attica, Greece     The Contribution of Wine Tourism in the Development of Rural Areas in North Greece Spyridon Niavis, Dimitrios Belias and Dimitrios Tsiotas, University of Thessaly, Greece   Assessing the Competitiveness of Greek Coastal Destinations Spyros Niavis and Dimitrios Tsiotas, University of Thessaly, Greece Internal Marketing on the Tourism Sector - Examination of how the Staff Can Develop on Greek Hotels Dimitrios Tsiotas, Dimitrios Belias and Spyridon Niavis, University of Thessaly, Greece   Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-offset Behaviour of Young Travellers in their Long-haul Air Travel Choices Alan Lee and Tay Koo, University of New South Wales, Sydney Australia   Greek Embassies on Twitter and the Quest for a Strategy Georgia-Zozeta Miliopoulou Deree, The American College of Greece, Greece and Eftychia Papaioannou, Hellenic National School of Public Administration, Greece   Knowledge Management on Hotels - The Case of Greek Hotels Lambros Vasiliadis, National and Kapodistrian University of Athens, Greece, Dimitrios Belias, University of Thessaly, Greece and Evangelos Zaftis, University of the Aegean, Greece   What Can the TripAdvisor Tell us About the Complaints Management Strategies? The Case of the Greek Hotels Dimitrios Tsiotas, Spyros Niavis, Dimitrios Belias and Labros Sdrolias University of Thessaly, Greece     Towards an Understanding of Temporary Exhibitions through Visitor Research Katerina Koukouvaou and Kali Tzortzi, University of Patras, Greece   The Touristic Upgrade through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project Emily Papapetrou and Ioanna Chatzistamatiou, University of West Attica, Greece   Visual Communication, The Evolution of Greek Tourism Development as Represented by GNTO Posters Chara Agaliotou, Loukia Martha and Maria Vrasida, University of West Attica, Greece   The Use of Social Media on Board: A Comparison Study throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece Maria G. Vassiliadou and Charalampos G. Yakinthos, Merchant Marine Academy of Macedonia, Greece Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores Flavio Tiago, João Couto, Diana Verissimo, Sandra Faria and Teresa Borges-Tiago, University of the Azores, Portugal   Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience -An Exploratory Quantitative Research Dimitrios Apostolopoulos, Despina A. Karayanni and Christina C. Georgi, University of Patras, Greece   The Effects of Workplace Well-being on Individual’s Knowledge Creation Outcomes. A Study Research among Hotel Employees Maria Koutiva, University of Thessaly, Greece, Dimitrios Belias, University of Thessaly, Greece Ilias Flampouras Nietos 1st Primary School of Zakynthos/Karampinio, Greece and Athanasios Koustelios, University of Thessaly, Greece   The Value of Cultural Routes in Greece-  Examination of the Current Situation Lambros Vasiliadis, National and Kapodistrian University of Athens, Greece and Dimitrios Belias, University of Thessaly, Greece   Developing a Tourism Destination through Gastronomy Branding Maria Vrasida, Athens Metropolitan Collee, Greece, Magda Peistikou, Athens Metropolitan Collee, Greece and Natasa Iliopoulou, Independent Researcher, Greece   Personality Type and Career Preferences Among Young Adults in Post-Recession Greece Alexandros Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis, University of West Attica, Greece   Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective Alexios-Patapios Kontis, Ioannis Tsakalos and Theodoros Stavrinoudis, University of the Aegean, Greece  "

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Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism. Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry. Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.

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